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Circular economy and the goals of sustainability
Goswami, Sanya
In recent years, the idea of a circular economy has drawn more and more attention as a means of advancing sustainable development and minimizing waste. The conventional linear economy, which is founded on a "take-make-dispose" concept, is opposed by the circular economy. The circular economy, in contrast, is focused on the ideas of minimizing waste and maximizing resource efficiency by reducing, reusing, and recycling resources. This diploma thesis will give a general overview of the circular economy and some of its possible sustainability advantages. It will cover the main forces behind the circular economy, such as the lack of resources, environmental issues, and business potential. It will address the role of policy and legislation in creating a circular economy as well as the difficulties and hindrances to its implementation. Overall, the thesis will emphasize on the circular economy's potential to support sustainable development and advocates for further study and cooperation to advance this idea. A research agenda for advancing the circular economy will be presented, outlining the necessity of interdisciplinary study, empirical research, and policy intervention evaluation.
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Marketing mix of mobile applications
Hevesiová, Tamara ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
This bachelor thesis is focused on mobile applications and their marketing mix. Its goal is to evaluate the possibilities in the use of marketing tools of mobile applications and therefore provide a base to developers for creating a marketing mix of their applications. The theoretical part introduces mobile applications and their tactical tools. The following practical part studies and compares the specifics of the concrete marketing tools from the point of view of users, their opinions and preferences gained from data collected in questionnaire. In addition, it analyses information about the occurrence of specific features of apps in Google Play and Apple App Store gathered from a large number of apps from web pages of these app stores. The practical part also compares the cooperation of app developers with app stores Google Play, Apple App Store and Windows Store in distribution of apps thanks to available information about the conditions of cooperation from their web sites. The thesis is enriched by the information from the TV-program Applikace about the effectiveness of such kind of app propagation. The conclusion of this thesis includes the evaluation of marketing tools of mobile applications and a recommendation for app developers.
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M-commerce and its impact on acommodation services
Havelková, Barbora ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main goal of the bachelor thesis is to describe the developement and expansion of a phenomenon known as M-commerce and criticaly analyze its impact on accommodation services. The purpose of the introduction chapters is to put the topic in context with developement of comercial internet and E-commerce, followed by description of the branche M-commerce from two points of view, business and technological. From those points is investigated the segment of M-tourism, the usage of mobile applications in accommodation services. After the analysis of impact of mobile technologies on purchasing process in tourism follows examination of trends and specific usage of applications. In the final chapters, the usage of mobile technologies in three business models is compared and their disruptive potential to acommodation industry is investigated.
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Operating Systems Market Analysis
Kafka, Jan ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
The reason of this work are operating systems, their significance, history, analysis of the current situation and attempt to predict the future. The first part introduces the basic concepts, the definition of operating system and brief history. The second part deals with the current situation on the market for operating systems, the main drivers of this sector and the business models used. The last part deals with the prediction of the situation on the market for operating systems, their future evolution, the probable evolution of their business model and estimate the near future from the business point of view. It were also made study of available new scientific publications about OS. Contribution of this thesis evaluate role and future operating systems and prediction business perspective in the industry branch.
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Transformation of business models into the area of social networks
Rubáš, Aleš ; Basl, Josef (advisor) ; Pour, Jan (referee)
This paper is dealing with application of business models into the area of social networks. The aim is to identify relevant business models for social networks industry based on chosen methodic and to analyse business success of application these models. First part of this paper defines and describes existing business models. Next part defines social networks and chose potential business models suitable for implementation into the industry of social networks. Analytical part investigates chosen social networks from the aspect of business model it implemented. This part also identifies respective business models defined in theoretical part of this paper and evaluates the success of its application. Analysis of the business models used by selected social networks with focus on the differences between application of these model in social network industry and other industries is made at the end of this paper.
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Monetization of big-budget video game titles
Nejepínský, Adam ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
The master thesis deals with the monetization of big-budget video game titles. For this purpose the attention is paid to the three basic areas, namely business models, specific video game marketing and piracy. The theoretical part of the thesis analyzes and describes these aspects and looks for their strengths and weaknesses. It creates a possible ways to monetize the big-budget video game titles as well as the theoretical framework which is necessary for the research. In our research the attention is paid to the results of the questionnaire investigation, which is focused on gamers opinions about the aspects of monetization described in theoretical part. Thanks to the research and theoretical part of the thesis the optimal way of the monetization of the big-budget video game title was created
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Business models of MMORPG
Linhart, Pavel ; Donát, Jiří (advisor) ; Skoupý, Radek (referee)
This thesis studies massive multiplayer online role-playing games (MMORPG) and their business models. Purpose of this work is to analyze current MMORPG market and business models which are currently used. The main goal and asset of this thesis is concept of new business and payment models that could be used in MMORPGs in order to increase number of customers and to raise profits. Part of the concept is the analysis of possibilities of player's history to create a profile suitable for personalized advertising. The last goal is analysis of ways that developers of MMORPGs use to motivate players to to play long-term, so they use the service and generate profit.
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